Why Artefact?
We hold quality in very high regard, from materials and finishing, to our offering and customer service.
Our standard frames are created with the same quality and care as the fully bespoke products from our Auckland based framing studio.
So what makes our frames so different?
Solid Wood Frames
The quality of solid wood is head and shoulders above their cheaper alternatives, and makes for a frame that is not only stronger, but will look great for years to come.
The profiles used in our range are all the same products we offer when doing bespoke framing in house. Bespoke framing is designed to last decades not years, and solid wood frames are a big part of that.
Our standard frames, if well cared for, will do the same.
ARCHIVAL, NOT ACID FREE
Whilst acid free boards may be acid neutral at the time of manufacture, they don't stay that way.
Archival mats are designed to remain in an acid neutral state long after they are produced and put into your frame, protecting your art and memories for longer.
We use the same mats here in our standard offering as we do in our bespoke picture frames.
RAG FACED FOAM
In addition to archival matting, we put great emphasis on the importance of protective backing to create a complete enclosure.
Cotton rag faced foam backing boards are superior to cheap clay-coated foam boards (or worse, MDF backing boards) used elsewhere. These will leach acid into your pieces over time and causing damage.
Your work should be protected from acid damage from front to back to prevent issues like foxing or paper discolouration.
QUALITY HANGING HARDWARE
No need to worry about your frame falling off the wall!
All frames come with a hanging kit using the same, high quality hardware we use on everything we do in store for our bespoke frame clients.
Sturdy brass d-rings, quality string and two brass hooks designed to support 9kg each will be included with every frame, along with a step by step guide for correctly installing them!
TOP CUSTOMER SERVICE
El Framo takes great pride in their customer service, and our online store is no different.
Same team, same philosophy.
We are here to answer any of your questions or help with any issues you might be having. Just get in touch with us and we will get back to you in 1-2 business days